Say the words ‘cycling team launch’ and what comes to mind? Cyclists in their team kit, stood in a line, all matching hairstyles and fake smiles. There’s nothing wrong with the traditional team launch, but…yawn. We’ve seen it all a thousand times. So I was pretty excited to be involved in what promised to be a day like no other with the Matrix Race Academy on Friday.
Stef Wyman, Team Manager of Matrix RA and a champion for women’s cycling, was keen to create a day that would be interesting and fun for all involved, as well as creating a social media buzz. I think it’s safe to say that the aim was achieved.
The day started bright and early for me – a 7.30am train (an unearthly hour for a Brighton freelancer) whisked me to Vulpine HQ in London. A big green ‘V’ told me I was in the right place and I was greeted by the lovely Jools (aka Lady Velo, and Vulpine’s sales manager), who was clearly just as giddy as me about the day ahead. A gradual stream of writers and photographers arrived, and of course the team themselves, along with manager Stef Wyman and European CX Champ Helen Wyman, who is a mentor to the younger riders on the team.
Much slurping of coffee, munching of croissants and introducing of friends later, the team took some time to drool over the Vulpine clothes and choose what they wanted to wear for their photos. I may have also tried on a women’s merino jersey for size. Important business research, you understand.
Whilst the photographers worked their magic I took some time to admire the new team kit. I was more than a little excited about the #fanbackedwomenscycling logo which I designed featuring on the kit. If you don’t already know about #fbwc, go do your reading, it’s a brilliant initiative that the team are backing, and the force behind some excellent training sessions for female novice racers like myself.
I had the pleasure of stealing the fantastic Jo Tindley, a new Matrix RA member for 2013, away from the camera for 20 minutes to chat about cycling and her involvement in the team. Each rider chatted to a different writer, another way to insure a bunch of different perspectives and angles on the day and the team.
You can read my interview with Jo here.
After lunch we all set off in different directions accross London. We trooped off in three’s – one rider, one writer, one photographer. Where we went was completely up to us (Sarah Connolly took Harriet Owen to the zoo..) in the hope that at the end of the day we would have a variety of unique photos which would reflect the individual personalities of the women that make up the team. Awesome plan, I thought. Myself, Jo Tindley and photography Andy Woodhouse headed off into the quirky lanes near Old Street for our photos. Check out Andy’s set of snaps here.
Everyone met back up Look Mum No Hands for the evening launch. It wasn’t long before the cafe was full to the brim with people – the staff had to remove the furniture to make space for us all. Belgian beer, bikes, lots of familiar faces..and a whole bunch of new ones.
As well as Matrix RA, we also heard from Stef about #fanbackedwomenscycling, the launch of London Women’s Cycle Racing league and the Bonita women’s team. I could just about hear the team presentation over the buzz of the cafe!
What a day. Thanks everyone: I had a ball, and I feel more inspired than ever to support the awesome sport that is women’s cycling.
Massive good luck vibes to the whole team for the season ahead – not that they need it, these girls have got serious talent.
Follow the team on Twitter: @onthedrops